Despite how much we may deny it, we all know that we notice how many likes our pictures get on Instagram. Especially if a post we thought would do well, doesn’t. The standards for a good Instagram account at Emerson are high‒I mean, how are you supposed to compete with all the photography accounts, all white aesthetic pages, and modeling accounts? Well, I’m not saying that your page will get famous overnight, but I can assure you following a few simple guidelines will get you a few more likes here and there.
Always make sure your horizon line is straight.
One of my biggest pet peeves is when someone posts a photo of a landscape, and the line is crooked. It’s basically impossible to get a perfectly straight horizon line when you’re using your iPhone to shoot (like I do,) but there is an easy way to fix this before you post it. Go to your photos, click edit, and then the crop/straighten icon. Drag the image around until your horizon line matches one of the lines on the grid, and then you’re all set.
Don’t rely on pre-made filters.
Although it may be easier to upload a photo, click one of Instagram’s filters, and then post, it doesn’t always work out that well. You can almost always do a better job touching up the picture yourself (whether you’re using an editing app like VSCO or just the edit feature directly on Instagram.) There are a lot of options for what you can do to the photo, but I recommend sticking with fixing the brightness, contrast, the highlights, and the shadows. Play around with these for a few minutes and you can seriously upgrade the photo without making it look too obvious (like a filter would do.)
Be careful with vertical photos.
If you go out with your girls and you didn’t get a good photo, did you really even go out? Everyone’s natural instinct when taking a picture with a few friends is usually to take a vertical photo with the people filling the whole screen. Although this would look great printed out, or posted on Facebook, a vertical picture isn’t always the best choice for Instagram. Yes, Instagram made it possible to make the whole thing fit without cutting anyone’s head off, but it could still mess up your feed. On your feed, only a square version of the photo will appear, which means some heads or feet will still be cut off of your vertical picture. You can easily avoid this by either leaving some empty space on the top and bottom of the photo, or by taking a horizontal picture to begin with (which is my personal go-to). Trust me, your feed will thank you.
Take your selfies on the camera app, not Snapchat.
It’s so tempting to take all of your selfies on Snapchat, where the image doesn’t flip and you don’t have to wonder why your face always looks off when it does. But the cold, hard truth is that the quality of the camera app is just overall better than Snapchat. Downloading a picture from Snapchat (and then editing it) runs the risk of becoming grainy, while a camera photo usually stays sharp no matter what you do to it. My advice is to learn to love how you look in the selfies where the image flips because that’s how the rest of the world usually sees you, anyway. The only person that’s accustomed to seeing your face in mirror images is you, so while you may think you look better, everyone else may think you look just a little different. (And to piggy-back off my last tip, I also recommend trying horizontal selfies over vertical ones so nothing gets cropped).