Aisling Organics is a cosmetics company that started with the simple mission to create make-up products made from natural ingredients instead of chemicals and toxins. “Aisling” means vision in Irish and it is founder and CEO, Krysta Lewis’ vision that everyone is using the cleanest products possible. After finding out that most major makeup brands rely on chemicals and other harmful toxins to create their product, Lewis was inspired to create a brand that uses natural ingredients.
On Aisling Organic’s website you can find each product’s ingredients outlined for the potential customer so they know exactly what they will be putting on their body. Instead of harsh chemicals, Aisling Organic products contain ingredients such as aloe, cinnamon and coffee powder. Lewis is a huge advocate of the philosophy of if you wouldn’t put it in your body you shouldn’t put it on your body.The products contain vitamins and minerals that don’t just enhance your face, but also heal. Aisling Organics is striving to be a part of the larger Clean Beauty movement, which encourages consumers to be more aware of what they put on their skin, and to buy products that not only help them look good, but are good for them too.
Lewis was inspired to create a line of organic products after dealing with some stomach issues herself. “I was eating organic foods, but still using makeup and skincare filled with horrible chemicals,” says Lewis. “I was horrified to learn that chemicals are completely legal to us in makeup in the United States, and not regulated by the FDA.” According to Lewis, the FDA is only responsible for regulating food or products that we ingest into our body, but not anything we put on our skin. This is especially problematic because the toxins from products we put on our skin can seep into our pores, and even products specifically designed to be used near places such as mouths and eyes are not held to any national health standards.
In order to eliminate her stomach issues, Lewis immediately changed her makeup routine to only include organic products. For this self-described beauty addict it was particularly hard, as she could not find an organic makeup brand that performs as well as her previous products. Seeing a gap in the marketplace for natural and health conscious beauty products that perform as well the chemically enhanced counter products, the idea for Aisling Organics was formed.
Even more importantly than the success of the company, founder Krysta Lewis hopes to raise consumer awareness about the ingredients and chemicals we put on our body. Makeup is one of the hidden environmental factors, that increases people’s risk for numerous diseases and disorders, such as breast cancer, infertility and ADHD. She encourages all makeup lovers to be as diligent about what they put on their face, as they would be about the food they eat. A lot of makeup products have hidden toxins and chemicals that are made for your health. Lewis recommends checking out the Campaign for Safe Cosmetics online to raise personal awareness on the toxins that could be lurking in your everyday makeup products.
An alumni of University of Southern New Hampshire, Lewis decided to start Aisling Organics, after graduating two and half years early with a degree in communications. Now she finds herself as the CEO of her own company, where she oversees everything from the social media and marketing to the financial aspects of Aisling Organics. Right now she’s the sole driving force behind her company, but soon she’s hoping to expand the Aisling Organics team to include sales representatives and potentially even interns. Her latest project is creating a PR video featuring herself, and her inspiration to why she started her company, and to raise awareness about clean beauty.
As a young woman and entrepreneur, Lewis has faced challenges, such as the need to be taken seriously by older colleagues and receiving unsolicited advice from third parties. However, she encourages all other young women aspiring to create a business to stand their ground and be aggressive because at the end of the day only you know what is best for your business.
Pouring all her time and resources into creating Aisling Organics, she wants to see it succeed and grow over time. Lewis says, “I want it to be as big as it can be. I want to be in major stores and maybe even have Aisling Organic stores, but most importantly I want to be a company that people can trust to provide only the best and safest products.” The desire to expand has not taken away from Lewis’s strong belief in customer service and she wants customers to be completely satisfied with each purchase. To make each order feel special, Lewis’s hand packages each order with care and style and sends it out with a personal note attached.
Currently Aisling Organics cosmetics line includes liquid foundation, eyeliner, mascara, cheek tint, concealer and lipstick. However, the company has plans to expand into other products and additional shades. In addition to being organic all of the Aisling Organic products are cruelty free, vegan/gluten free and made in the United States. While they come at a higher cost than drugstore makeup brands, these are products you as a consumer can feel good about buying.
Lewis believes people should make it a priority to spend money on makeup that isn’t harmful for one’s body and urges parents who let their teenage daughters use makeup to make sure they are buying products free from toxins even if they come a higher cost. “My biggest mission as CEO and founder is to educate people. I think there aren’t a lot of people seeking organic cosmetics, because they don’t know what the benefit is. But if one person can become a little more educated by my work to what they are putting on their skin, then I feel I’ve made an impact,” says Lewis. Someday Lewis hopes to see drugstore aisles lined with safe and natural cosmetics at every price point. She says, “This is more a movement towards clean beauty that I’m trying to start, not just a business.” But she understands in order for that type of change to take place, consumers need to be aware what is in their makeup and demand that the FDA and the government start regulating it.
Aisling Organics is an expanding company with an important mission to offer women and all makeup users safe cosmetics options. If you are looking to purchase makeup that you can be sure are natural, organic and cruelty free, as well as support female entrepreneurs, Aisling Organics is a company you need to be watching.
Aisling Organics is currently available online or at CM Wellness in Goffstown, NH and the SoWa Open Market in Boston. They are also starting to host makeup parties in the Greater Boston Area. Parties include an informational session, salon makeovers and the opportunity to buy the products. For brand and product updates, you can find Aisling Organics on Facebook and Instagram.
Images courtesy of Aisling Cosmetics.